Our Commitment
Merchants Automotive Group and its Web site
(
www.MerchantsAuto.com), recognize the importance of
protecting the privacy of personally identifiable
information collected about you, our customers and
prospects. This customer privacy policy is intended to
balance our legitimate business interests in collecting and
using information against our users' reasonable expectations
of privacy.
User Information
In general, we gather information about all of our users
collectively, such as what areas users visit most often and
what services users access the most. We only use such data
in the aggregate. This information helps us determine what
is most beneficial for our users, and how we can continually
create a better overall experience for our users. We do not
usually share this information with third parties and, if we
ever plan to share this information, we will do so only with
your permission.
Personal Information
In some instances, such as when you submit a quote request
or a service appointment request or submit feedback, we
request more specific information about you, such as name,
address, email address, telephone number, credit card
number, etc. We will use that information for only its
defined purpose and nothing more. From time to time, we may
also ask you for other information, such as your interests,
your likes and dislikes regarding the site, and your
specific information needs, in an effort to deliver to you
the best possible site experience.
General Information Disclosure
Unless stated otherwise, we will use our best efforts not to
disclose information about your individual visits to
MerchantsAuto.com, or personal information that you provide,
such as your name, address, email address, telephone number,
or credit card number to any outside parties unless
otherwise required by law. Please be aware that any
information submitted on a third-party co-branded page or on
a page linked from
MerchantsAuto.com may result in that
third party using your information according to its privacy
policy. We do not and cannot control such third party uses.
Cookies
Our traffic auditing tools use cookies to help track when a
computer has contacted the site, the location of the
computer, and how many times the specific computer has been
to
MerchantsAuto.com. We use this information in an
aggregated format to provide an accurate picture of how our
site is being used. We use this information only to improve
the sites infrastructure and to provide a better user
experience.
Third parties
We do not control the privacy policies of our business
collaborators or other sites to which we provide links.
MerchantsAuto.com users should also be aware that, when
personal information is voluntarily disclosed in chat areas
or bulletin boards on MerchantsAuto.com or any other Web
site, that information may be collected by others and may
result in unauthorized or unsolicited messages from others.
Feedback
We have feedback forms on
MerchantsAuto.com. Any feedback
that is submitted through these forms or through email is
the property of Merchants Automotive Group. We may use this
feedback for marketing purposes, or to contact you for
additional feedback.
Children
We do not specifically collect information about children.
We believe that children should get their parents' consent
before giving out personal information. We further believe
that parents should participate, and guide their children's
experience on the Web in general and on
MerchantsAuto.com
specifically.
Privacy Policy Changes
If we decide to change our privacy policy, we will post
these changes here so that you will always know what
information we gather, how we might use that information and
whether we will disclose it to anyone. If, at any time, you
have questions or concerns about
MerchantsAuto.com's privacy
policy, please feel free to email us at mmsales@mrac.com or
call 603-695-9235 and speak to our Internet sales manager.